CLOUD FOREST NATIONAL PARK | Brand Identity
(Work in Progress)
Project Overview
This project reimagines the brand identity of Cloud Forest National Park, blending digital design and AI artistry to highlight the park's lush, unique ecosystem. The goal was to create a cohesive brand that resonates with visitors and captures the park's natural beauty.
Artificial intelligence’s Role
AI was critical in overcoming one of the project’s main challenges—acquiring high-quality aerial images of the rainforest canopy. Using Stable Diffusion, a prompt was crafted to generate a bird’s-eye view of the tropical forest. This visual was further enhanced through image-to-video generation, producing an immersive clip that served as a dynamic backdrop for the branding presentation. Custom-engineered prompts also shaped the logo, visuals, and video content.
Outcomes
The final product was a fully-realized branding suite, including:
- Aerial rainforest visuals that form the backdrop for the brand presentation
- Evocative logo design that captures the essence of the park
- Product designs reflecting sustainability and nature
- Immersive video content to engage and educate visitors
- Print media that connects the narrative of preservation and exploration
Sample Prompt Example
Here’s how prompt engineering contributed to the project:
"Generate an aerial view of a tropical rainforest canopy. Use a soft natural light (0.8) with misty fog rising (0.7) over a sea of green treetops (0.9). Incorporate rich, vivid textures (0.85) for leaves and branches that highlight the forest's density."
The resulting images were animated using AI-driven video generation tools, resulting in a seamless clip for branding purposes.
Tools used
Stable Diffusion (AI-generated visuals and aerial imagery)
Image-to-Video Generation (for dynamic video elements)
Photoshop & Figma (refinement and product designs)
Affinity Designer & Affinity Photo (logo creation and print media)
